BEVERLY HILLS, January 24, (THEWILL) – Portuguese superstar striker Cristiano Ronaldo and Argentine talismanic football player have reportedly rejected offers to advertise tourism in Saudi Arabia.
The 35-year-old Ronaldo, with football chops featuring for some of Europe’s elite squads like the English Premier League’s Manchester United and La Liga’s Real Madrid, currently plies his record-setting trade with Italian giants Juventus.
Reports monitored by THEWILL from Spain say the gifted goal-poacher was offered a reported figure of €6m per year agreement that would have required him to feature in commercial campaigns and visit the predominant Muslim country.
The Kingdom of Saudi Arabia has been on an image fine-tuning project aimed at improving how they are conceived globally using sport as a principal tool. To this end, they hosted held last year’s Supercopa de Espana in Jeddah, where Madrid defeated Barcelona, Valencia and Atletico Madrid to win.
Like Ronaldo, the reports claim Lionel Messi also received an offer from Saudi Arabia as well. However, the Argentine maestro toed the same line as his great rival and summarily rejected the offer.
The international community has come hard on the Kingdom of Saudi Arabia, accusing them of human rights violations and they are making stringent endeavours to change that view.
One method they have adopted is the “Visit Saudi” campaign that aims to project the Kingdom as an attractive tourist destination, and enlisting the help of famous footballers would help in this greatly. However, they will have to find others willing to accept their proposals.