November 21, (THEWILL) – Nigeria’s major food and beverage manufacturer, Rite Foods Limited, says it will participate in the 2nd Intra-African Trade Fair (IATF) in Durban, South Africa in November. The company says it will use the opportunity to deepen grounds for the actual commencement of the African Continental Free Trade Agreement (AfCFTA).
The company said in a statement made available to THEWILL that it will use the IATF platform to boost its intra-African trade and investment, alongside maximizing the opportunity in discovering new customers and partners to broaden its network in its journey towards building enviable brand equity.
The Rite Foods team is represented by the National Sales Manager, Adeniran Yunus, and the Brand Manager, Boluwatife Adedugbe.
“At the event, they will be engaged in trade diplomacy with select African trade ambassadors as well as leading trade partners across the continent, with the hope of engendering the growth of the top-quality brand which has become a major attraction in its category across the African continent.
“The team will also meet with worthy distributors across Africa with the hope of deepening penetration within the continent, taking the company’s products that have been the hallmark of distinctiveness to consumers in other emerging and developed markets,” the company said.
Adedugbe stated that Rite Foods with unique brands in its product portfolio is poised towards extending its brand-building equity to other frontiers across Africa and to ensure that consumers get refreshed with the uniqueness attached to our premium brands.
In the same vein, Yunus said the IATF will help galvanize the company’s investment strategy towards connecting its brands with consumers through robust business relations with trade partners within the continent and beyond.
The IATF offers an opportunity for exhibitors to showcase their goods and services, engage in Business-to-Business (B2B) as well as Business-to-Government (B-2-G) transaction within the African market of over 1.2 billion people, with a gross domestic product (GDP) of over US$2.5 trillion created under the AfCFTA.
About the Author
Sam Diala is a Bloomberg Certified Financial Journalist with over a decade of experience in reporting Business and Economy. He is Business Editor at THEWILL Newspaper, and believes that work, not wishes, creates wealth.
