BusinessFirst Bank of Nigeria New Website Review

First Bank of Nigeria New Website Review

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BEVERLY HILLS, May 23, (THEWILL) – As we all know, the first point of call for almost any business in today’s web age is no longer physical. Almost every business is attempting to harness the power of the internet and First Bank of Nigeria is no different. Nigeria’s premiere bank has completely revamped it’s website to bring it right up to date with the times. Accompanied by a superbly produced introductory video, this redesign is a vast upgrade on its predecessor in multiple ways. I’ll be delving into this website to see just how the new look and functionality of this site can help you, the everyday customer.

Who is This Website For?

This website is quite possibly the most comprehensive corporate website I’ve ever seen. In a complete redesign, this site seeks to both be a welcome to new customers as well as a familiar home for current patrons. Chock full of information and brilliantly designed, I really cannot say enough about how well this website has been executed.

User Experience

Design: Decked out in the iconic blue and yellow of FirstBank, the site always seems to be moving. Images and helpful descriptions flow across the screen and are even clickable to guide you to different sections of the site. I found that particular feature quite helpful on a number of occasions. Overall I’m very satisfied with the complete look and feel of this website.

Usability: As previously stated, it’s very easy to know that this site was very well thought out and executed. The top-level organization of information is split into 4 sections: Home, Personal, Business and Private. Each section has numerous sub-sections in it that cover everything from the very personal to the corporate-level banking.

Stickiness: This site may on first look look quite straightforward, but it actually does have subtle ways of keeping you around. There are lots of articles to read, video content to watch and of course you can do your internet banking right from the site. I know money keeps me attentive!

Contact: All over the site, there are multiple avenues for your feedback. There is a dedicated tab for complaints and there are multiple numbers to call to receive instant customer service assistance if you so wish

Sustainability: One section of the site I want to highlight is the sustainability section. As such a large corporation, it’s always nice to see their more personable side and they dedicated an entire section of their site to just that. There are sustainability reports, initiatives discussions and overall just a deep dive into how they are seeking to positively impact their environment and I just thought to highlight this.

Conclusion

I’ve used a lot of banks and in one way or another, I’ve had reason to complain about some aspect of their website. This FirstBank site is right up there at the very top in terms of look, feel and functionality. I really got a premium experience out of the website. Kudos to FirstBank. It couldn’t have been easy (or cheap) but they were able to see where the banking market is going and pivoted in order to stay ahead.

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