September 28, (THEWILL) – Denmark’s official World Cup 2022 kits have been unveiled, and the design is a “protest against Qatar and its human rights record”, according to jersey manufacturers, Hummel.
The competition is being held in the Gulf state this winter, but the nation has drawn criticism for its treatment of migrant workers and stance on LGBT rights, including from Amnesty International. As a result, there have been calls for boycotts of the event, though as of now, none of the participating nations have done so.
Denmark, however, will play in mostly plain red home jerseys and an all-white change top, which Hummel claim is because they do not “wish to be visible” at the World Cup as a form of protest.
In a statement on Instagram, Hummel posted: “With the Danish national team’s new jerseys, we wanted to send a dual message. They are not only inspired by Euro 92, paying tribute to Denmark’s greatest football success, but also a protest against Qatar and its human rights record. That’s why we’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons.
“We don’t wish to be visible during a tournament that has cost thousands of people their lives. We support the Danish national team all the way, but that isn’t the same as supporting Qatar as a host nation. We believe that sport should bring people together. And when it doesn’t, we want to make a statement.”