August 02, (THEWILL) – Director-General of the National Council for Arts and Culture (NCAC), Otunba Segun Runsewe, has called on the members of the National Association of Nigeria Travel Agencies (NANTA) to wake up and embrace the promotion and marketing of the rich Nigerian culture.
He explained that Nigeria culture is one of the oldest in the world, and needs marketing communication initiatives that could unveil its iconic content and context to the world yet to experience the fullness of its diversity.
“Under our National Festival of Arts and Culture (NAFEST), we at NCAC have strategically unveiled the best of Nigeria’s festivals under one roof and we want NANTA with its massive presence across the six geopolitical zones of the country, to partner with us and create another stream of income for your members,” explained Runsewe, who also doubles President, Africa region of World Craft Council (WCC).
Speaking during the visit of NANTA executives led by the President, Mrs. Susan Akporiaye to his Abuja office, Friday Last week, Runsewe disclosed that NANTA members had no business bemoaning the impact of COVID-19 pandemic on global travel trade business, noting that greater opportunities lies in exploring and exploiting the rich cultural tourism resources of Nigeria, both for domestic and foreign tourism engagements.
He requested the association to send its best team forward to be part of the planning committee for 2021 NAFEST to be held in Ekiti State in October, and further assured that NANTA Will be provided a marketing pavilion during the celebration of the iconic festival to enable its members husband the gains and contacts at the event in order to reach out to target audience.
Mrs. Susan Akporiaye, President National Association of Nigeria Travel Agencies (NANTA), in her opening remarks, stated that NANTA has taken note of the openness and open door policy of NCAC under the watch of Otunba Segun Runsewe towards engaging the private sector, particularly NANTA members, adding that it was desirable that the exco members of NANTA in Abuja for their meeting, visit him to show appreciation for what all has continued to do for NANTA.
“We are here to assure you sir, that we can help advance a refreshing cause for Cultural tourism promotion in an uncommon way and with our focal engagement as travel trade operators, which has placed us in a unique position more than any other tourism trade group in Nigeria, we can definitely change the narratives of Nigerian Cultural tourism business,” she stated further.
At the Nigerian Civil Aviation Authority (NCAA), NANTA President and the entire Exco, met with Captain Musa Nuhu, the Director General of the Aviation regulation agency, and called for more support for NANTA members.
Akporiaye told the NCAA boss that NANTA, under her watch, will sustain the age-long collaboration with the agency but requests for a more enabling environment to check illegal travel trade operators in the system.
Captain Nuhu promised that he will help NANTA to always do the right things to ensure a robust relationship and partnership more than ever before.