SAN FRANCISCO, September 10, (THEWILL) – John Ugbe, the Managing Director of Multichoice, says that the production of this year’s Big Brother Naija reality television show cost N3.5 billion.
Ugbe revealed this at the ongoing Multichoice Showcase 2020 holding via Zoom.
He said: “BBNaija production gulped N3.5 billion. We won’t stop investing in putting smiles on the faces of our customers, even in the toughest times.”
THEWILL reports that the “lockdown” edition of the reality show has continued to keep fans of the show entertained.
The show ends on Sunday, September 27, 2020 where the winner of the grand prize money of N85 million ($221,000) will be announced.