December 07, (THEWILL) – Nigerian-born media executive, Alex Okosi has emerged one of Britain’s 100 most influential black people in the Powerlist 2022. The Powerlist is an annual event that recognises the United Kingdom’s most powerful people of African, African-Caribbean and African American heritage. The list honours outstanding men and women across media, technology, business, education, arts, fashion, science, politics, design, and entertainment. Alex was selected due to his contribution and his responsiveness for driving the growth of entertainment brands across Nigeria and the international scene.
A native of Onitsha in Anambra State, he started his education in Nigeria before relocating to the United States at the age of 12. He attended Zik Avenue Primary School, Enugu and proceeded to Philip Exeter Academy in the United States before studying Business Administration and Economics at St Michael’s University, Vermont, United States of America.
Okosi started his career journey in 1998 with Music Television, MTV as part of the Trade and Integrated Marketing team. In 2000, he joined the MTV Network Affiliate Sales and Marketing division where he was responsible for securing the distribution for MTV Networks brands, such as MTV, Nickelodeon, Spike TV, VH1. In 2003, he was transferred to MTV Network International’s Strategy and Business Development team as a manager. He later developed the business plan for MTV growth in Africa and was made the head MTV base Africa, an Africa version of the MTV Europe’s urban music service, MTV base.
He was the driving force behind the launch of the MTV Africa Music Awards (MAMA), a high- profile event. In 2020, Alex was announced as the Managing Director of Emerging Markets for YouTube in Europe, Middle East and Africa. He also spearheaded the launch of other localized Viacom brands in Africa. Alex married his beautiful heartthrob, Ziyanda Marthe in April 2017 and they are blessed with three children.