Many years after he exited full-time pen-to-paper journalism, one of the earliest pioneers of the soft sell genre in Nigeria, Femi Akintunde-Johnson, otherwise known as FAJ, is back in the media.
The seasoned journalist and publisher who celebrated his 60th birthday last year with a colloquium and the public presentation of four books, on Saturday, November 19, 2022, debuted his radio show. Christened The Vintage Talk Show with FAJ, it is an exciting, informative, attention-grabbing show broadcast on Top Radio 90.9 FM.
The uncensored, talk programme aired between 7 – 9 am WAT. A phone-in show, it aims to capture varied attention that engages listeners’ attention simultaneously on social media platforms, with banter laced with music and humour. The multi segment talk show comprises breezy presentation, live interviews on poignant topical issues including governance, entertainment, youths, sports, technology, arts, and other social issues.
There will also be a segment where the audience gets to ask FAJ some poignant questions. FAJ will be combining the rigours of running his show with his job as the Chief Coach at Basic Skills Academy, a media/communication strategy training model as well as being the national coordinator of the Music and Entertainment Gospel Awards (MEGA). Running a radio programme now seems to be the favourite pastime of publishers in the soft sell genre as Seye Kehinde, the publisher of the longest-running soft sell magazine, City People, debuted his half-hour radio programme on Fresh 105.3 FM a few weeks ago.