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Ecobank Unveils ‘Adire Lagos’ Exhibition


June 06, (THEWILL) – Riding on the success of the just concluded Adire Market Week held in Abeokuta, Ogun State, which was proudly sponsored by Ecobank, the bank has decided to extend the promotion of culture and tradition to the Lagos community. The Adire Festival, themed, ‘EPAC Adire Lagos Experience’ first-of-its kind by any bank in the country, will be held at the Ecobank Pan African Centre (EPAC) in Lagos from Friday, June 10 till Sunday, Jun 12, 2022.

Originating from Abeokuta in south-western Nigeria, the Adire textile is an indigo-dyed cloth made by using different wax resist methods to create dazzling designs.

Announcing the EPAC Adire Experience, Carol Oyedeji, Executive Director, Commercial Banking, at Ecobank Nigeria, says the exhibition is in line with the bank’s policy to deliver value beyond banking, adding that it is one of several initiatives aimed at boosting tourism, culture and the creative industry, using Adire as a key driver.

She stated that the three-day exhibition will have different music genres of Yoruba origin, an infusion of local foods and a mild atmospheric branding infusion of a wide variety of Adire into the setting to create a nostalgic mood. The festival will attract exhibitors, expatriates, influencers, dignitaries from all walks of life and members of the general public.

“The EPAC Adire Lagos Experience is in line with our brand promise as a Pan African Institution that delivers value to all its stakeholders. We will continue to curate experiences customised to peoples’ lifestyle whilst promoting the richness and diversity of our nation’s culture. The event will feature a series of masterclasses and exhibitions, as well as networking opportunities with entrepreneurs, shoppers and everyone who is interested in the making or trading of Adire. We promise a cozy ambience and utmost serenity to make participants feel comfortable and safe,” she stated.

Oyedeji also noted that the dates of the exhibition were carefully chosen to coincide with the weekend leading to Nigeria’s Democracy Day.

Some of the art and culture exponents expected to grace the fair include the wife of the Ogun State Governor, Mrs. Bamidele Abiodun, a major proponent of Adire in southwestern Nigeria; the CEO, Adire Oodua Textile Hub and Founder Africa Fashion Week, Princess Ronke Ademiluyi; the Iya Oloja of Abeokuta, Adire Market; the CEO, Dye Lab, Joke Ladoja; Mrs. Funmi Sosanya, Creative Director, Afume Global Concepts and Moyo Ogunseinde, CEO, Aga Culture and Upbeat, among others.

Only recently, Ecobank Nigeria partnered with the Ogun State First Lady’s office to organise the maiden edition of the Adire Market Week, an initiative of Mrs. Abiodun. The event attracted about 5,000 local and international participants.