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Dior Taps Chimamanda Adichie For #DiorLady9522 Campaign


January 14, (THEWILL) – French luxury fashion house, Dior, has chosen multi-award-winning Nigerian writer, Chimamanda Ngozi Adichie, for a new bag campaign.

Writing about Chimamanda and why she was chosen for the campaign, Dior said, “As the first woman chosen to represent the #DiorLady9522 by Maria Grazia Chiuri, the author @ChimamandaReal epitomizes the must-have bag’s contemporary identity.

“The new bag that is a contemporary reimagining of the iconic #LadyDior, unveiled here in the company of the writer @ChimamandaReal.”

The bag, aptly named Lady Dior, is a commercial name given to a handbag by the Christian Dior company, aka Dior, in honour of Diana, the Princess of Wales.

The Lady 95.22 debuted at the fashion house’s Fall/Winter 2022-2023 ready-to-wear show.

Its name references the year of its creation (1995) as well as the year of its revival (2022).

In the campaign, Adichie wears a black pantsuit and a white T-shirt with the words “We Should All Be Feminists”.

Speaking in an accompanying video, the novelist said: “I feel happiest when I am surrounded by the people I love—by my family, by my friends. I think femininity and feminism have often been seen as mutually exclusive.

“And so, I think for a long time, people felt that being a feminist meant somehow to reject everything to do with feminity.

“Right so, you have to, in some ways, kind of appropriate a man to be a feminist, and I don’t think so at all. I think that femininity and feminism actually do complement each other.”

Chimamanda has received global recognition for her work, which has been translated into over thirty languages and won numerous awards and prizes.

She was recently bestowed with a chieftaincy title, ‘Odeluwa’ in Abba, Anambra State.


Watch the video below: