January 25, (THEWILL) – Chelsea are reportedly planning to create a “Hall of Fame” to honour legends of the club.
This move is said to be inspired by American sports, which is not surprising given the ownership structure at Stamford Bridge. Co-owner and Chairman Todd Boehly, who already co-owns the LA Dodgers and LA Sparks, wants to expand Chelsea’s operations beyond the traditional remit of an English football club.
Accordingly, the club is expected to add a number of former players to this “Hall of Fame” and also push forward with “Legends” matches. The Blues want to grow its current group of 12 ambassadors and is targeting two Legends’ games each year, one home and one away.
There are also plans for a Legends’ section in the newly expanded club museum at Stamford Bridge. Beyond the plans for the Legends side of the club, Chelsea are also seeking to drive marketability of age-limited football and start selling out matches in the English Premier League 2 and at the Under-18 level.
All of these are calculated moves expected to increase the club’s brand and attract more fans to Stamford Bridge.